Article by: Katie Woods
Just last February Instagram announced that they had 100 million active users a month. Your sister has it, your best friend has it, your local boutique has it. So does your favourite band. Theres no debate that Instagram is one of the most important social platforms out there. The real question is: how do you (and your fans) get the most out of Instagram?
Use it as a backstage pass
Let Instagram become a backstage pass into your 'extravagant' musician lifestyle. When you think about it, it is pretty cool that you get to travel across the province. Let them see you at different pit stops. The fans will love it. Just remember to take quality photos and not just spam your fans' feeds.
Do you remember the feeling you got when your crush first liked your new Facebook profile picture? The fan is now you and you are their musical crush. Follow your fans and occasionally go through your feed and like photos you genuinely like. Your fans will be thrilled and talk about it on other social platforms. Trust me, one of my favourite rappers occasionally likes my Instagram photos and I tell anyone who will listen.
When you upload a photo to Instagram, it allows you to connect it with other social media platforms such as Twitter, Facebook and Tumblr. Use this to your advantage. If you have a super kick-ass photo share it through Instagram on all platforms. Fans will see that you have an Instagram, see that they get that backstage pass, and follow you.
Make it about them
Take a photo of the crowd before you perform. Give them a sneak peak of your new album cover. Upload group shots of you with your fans. Make a thank you sign and take a picture holding it up. Hold contests specifically on Instagram. There are many ways you speak right to your fans. Get creative!
Statigr.am is a free app that provides Instagram statistics such as number of followers, likes, and comments. This app will give you a better understanding of your reach and give you an idea of what you need to improve on.
Audio Blood is a Canadian music marketing, publicity, and promotions company specializing in full-service national and regional artist and brand development campaigns for artists, labels, and events.